DentalPNL
Practice Intelligence
Built by a dentist-owner
Find the $40K hiding
in your overhead.
Upload your P&L and get a detailed benchmark report in under 60 seconds — from someone who runs a practice themselves.
$40K+
Avg recoverable
<60s
Report delivery
2026
Benchmarks
$149
Per report

Report On Its Way

Your detailed overhead analysis has been sent to your inbox.

About DentalPNL

Built by a dentist.
For dentists.

Most dental consultants charge thousands and take weeks. DentalPNL delivers a CPA-grade overhead analysis in under 60 seconds — benchmarked against real 2025–2026 industry data, written by someone who reads these numbers every month in their own practice.

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Real Benchmarks
Every line item compared against 2025–2026 industry standards — not generic business benchmarks, but dental-specific data that actually means something.
60-Second Delivery
Upload your QuickBooks PDF and your report hits your inbox in under a minute. No waiting, no back-and-forth, no scheduling a call just to get started.
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Dollar-Specific Findings
Not vague recommendations — exact dollar amounts showing what you're overspending, what you're leaving on the table, and what you could realistically take home.
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Dentist Perspective
Built by a practicing dentist-owner who knows the difference between a supply cost problem and a lab fee issue — and what to actually do about each one.
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Secure & Private
Your P&L data is analyzed in real time and never stored. Each report is generated fresh and delivered directly to your inbox — no databases, no third parties.
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Priority Action Plan
Every report ends with a ranked action list — 30-day, 90-day, and 6-month priorities — so you know exactly where to start and what will have the biggest impact.
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Dr. Oliver Carr
Founder · Cloninger & Carr Family Dentistry
I built DentalPNL because I kept seeing the same problem in practices around me — dentists working harder and harder while their take-home stayed flat. The culprit was almost always overhead that had crept up quietly over years. I know what good numbers look like because I manage them every month in my own practice. This tool gives every dentist owner what I wish I'd had years ago — a fast, honest look at where the money is actually going.
Testimonials

What dentists are saying.

Real feedback from practice owners who've used DentalPNL to find hidden overhead and take more home.

★★★★★
My CPA does great work but he doesn't know dental. DentalPNL knew exactly what my lab fees should be and flagged that I was 3 points over. That's $36K a year I'm now actively recovering.
Dr. James K.
GP · Dallas, TX · Solo owner
★★★★★
The marketing section hit me hard. I was spending 0.4% when the benchmark is 4.5%. No wonder new patient flow was slow. Shifted budget immediately and saw results within 90 days.
Dr. Priya R.
Family Dental · Seattle, WA · 3 hygienists
★★★★★
I've paid consultants $5,000 for less actionable information. The priority action plan alone was worth the $149. Specific, ranked, with timelines. I knew exactly what to tackle first.
Dr. Michael T.
Multi-doctor practice · Denver, CO
★★★★★
What I appreciated most was that it separated my draw from overhead. I always got confused when my CPA lumped it in. Seeing the real overhead number — without my compensation — was eye-opening.
Dr. Lisa C.
Pediatric Dentistry · Portland, OR
★★★★★
Flagged my B&O tax as a WA-specific item that isn't in national benchmarks. Small thing but it shows the tool actually understands the nuances — it's not just generic business advice.
Dr. Kevin B.
General Practice · Spokane, WA
Frequently Asked Questions

Everything you need to know.

Questions about what DentalPNL does, how it works, and what you'll get in your report.

Your report breaks down every major expense category as a percentage of net collections and compares each one against 2025–2026 dental industry benchmarks. You'll see exactly which categories are over target, by how much, and what that costs you annually in dollars. The report also includes an annualized impact table showing your total recoverable overhead, a "What Jumps Out" section with the biggest findings, a missed opportunities section, and a priority action plan ranked by timeline and impact. Think of it as a CPA-grade overhead audit delivered in under 60 seconds.
Your CPA is excellent at taxes, compliance, and general financials — but most CPAs don't specialize in dental. They won't know that dental supplies should be 5–6% of collections, that lab fees over 9% signal a case mix problem, or that marketing under 2% is quietly strangling your new patient growth. DentalPNL uses dental-specific benchmarks built from industry data, interpreted through the lens of a practicing dentist-owner. It's not a replacement for your CPA — it's the dental layer they can't provide.
Any standard Profit & Loss statement works — QuickBooks PDF exports are ideal. You can also upload a screenshot (PNG or JPG), a CSV export, or an Excel file. The analysis works best with a trailing 12-month or full annual P&L, but monthly P&Ls are also supported — the report will note when figures are annualized for benchmark comparison. If you don't have your P&L handy, you can also enter your key numbers manually using our simplified template.
Based on industry data, the average GP practice running 63–67% overhead has $40,000–$120,000 in recoverable overhead per year. The most common culprits are dental supplies running 2–4 points above benchmark (worth $24,000–$48,000/year on a $1.2M practice), staff costs that have crept above 30% due to gradual wage increases, and severely underinvested marketing budgets that constrain production growth. Even capturing half of the recoverable overhead identified in a typical report meaningfully changes owner take-home.
Yes. Your P&L data is processed in real time and never stored. The file you upload is used only to generate your report and is not retained after analysis. Your report is sent directly to the email address you provide — no data is saved to databases, shared with third parties, or used for any purpose other than generating your analysis. The entire process happens over an encrypted connection.
The benchmarks are sourced from 2025–2026 dental industry data and calibrated by a practicing dentist-owner. Key targets include: total overhead below 58% (best in class), staff payroll at 25–30%, dental supplies at 5–6%, lab fees at 6–9%, facility costs at 7–9%, and marketing at 3–5%. Doctor/owner compensation is tracked separately and excluded from the overhead calculation — because your draw is the result of good overhead management, not part of it. The analysis also accounts for state-specific items like Washington State B&O tax that don't appear in national benchmarks.
Under 60 seconds in most cases. You'll fill out a short practice information form, upload your P&L, hit submit, and your detailed report will arrive in your inbox before you've even closed the tab. The analysis is powered by AI trained specifically for dental financial benchmarking — it reads your P&L, calculates every percentage, compares against benchmarks, and writes a narrative report automatically.
Yes — the analysis supports GP, Ortho, Perio, Oral Surgery, Peds, and Endo practices. You'll select your practice type during intake and the benchmarks are adjusted accordingly. For example, an Ortho practice has a very different lab fee profile than a GP, and the analysis accounts for that. That said, the tool is most thoroughly calibrated for general dentistry and will note where specialty-specific nuances may affect the interpretation.
The report gives you a complete priority action plan you can implement yourself — most of the recommendations are straightforward operational changes like vendor renegotiation, scheduling optimization, or marketing reallocation. Each action is ranked by timeline and impact so you know exactly where to start. If you have questions after receiving your report, reach out at hello@dentalpnl.com and we'll do our best to point you in the right direction.
Quarterly is ideal for most practices — enough time for changes to show up in the numbers, but frequent enough to catch overhead creep before it compounds. At minimum, run an annual analysis using your full-year P&L. Many practice owners run a baseline report now, implement the top 2–3 recommendations, then re-run in 90 days to measure progress. The $149 cost is essentially free given the overhead it typically identifies.
Ready to see what's hiding in your numbers?